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Wayfinding : Blinded with Science

Design, and creation of a Wayfinding / Signage Package for a mixed–use campus of technology start-ups and life-science companies in Cambridge, Ma.

 

 

Office building: 676,000 sf

Architect: Elkus-Manfredi

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Illustration : Posters

Subtle, and some….not so much.

Graphic illustrations that speak to the event/issue.

Get them jazzed for it.

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Wayfinding : Cape Cod

A new Owner.

A classic Cape Cod Hotel. (1914)

Chatham Bars Inn & Spa has been brought up to standards that would rival any Hotel in New York or Boston, while still retaining the charm of old Cape Cod.

(It helped,….. adding an amazing spa.)

“If you're fond of sand dunes and salty air 
Quaint little villages here and there 
You're sure…You're sure to fall in love with old Cape Cod 
…Cape Cod, that old Cape Cod

If you like the taste of a lobster stew 
Served by a window with an ocean view 
You're sure…You're sure to fall in love with old Cape Cod 

Winding roads that seem to beckon you 
Miles of green beneath a sky of blue 
Church bells chimin' on a Sunday morn 
Remind you of the town where you were born 

If you spend an evening you'll want to stay 
Watching the moonlight on Cape Cod Bay 
You're sure to fall in love with old Cape Cod 

…aah, aah 

If you spend an evening you'll want to stay …on Cape Cod Bay
Watching the moonlight on Cape Cod Bay 
You're sure to fall in love with old Cape Cod 
You're sure to fall in love 
You're sure to fall in love with old Cape Cod.”

-Patti Page

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Wayfinding : Southern Beaches

I have jet lag. I need a martini. I need a massage and a dip.

Where is check-in?

 

 

A new 60+ acre resort community on the beaches of Belize. Sustainably built and celebrating the finest Belizean craftspeople.

Client: Deborah Byrnes | Retail Resources

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Illustration : Flying Tomatoes

These large-scale Murals were created for a major East Coast Airport*.

(promoting the Dining options)

 

Client: “We LOVE them!”

Designer: “Great!”

(everybody smiles at each other)

Client: “One problem.”

Designer: “yeeesss…..?”

(Client team looks uncomfortably at each other)

Client: “We don’t actually have any healthy food options.”

(designer’s face ponders with intensity)

Designer: “How about I add some fries with that?”

* you know the one…it’s always under construction.

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Wayfinding : Where is my room?

Backbay.

International Hotel.

Public Interior spaces renovated.

 

(Along with new wayfinding.)

 

Rest now.

Architect: Elkus-Manfredi 

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Identity : Design Guidelines

Guidelines or similar communication ‘devices’ can with little effort, become mind-numbing.

This document that will be around- use it to reinforce your Brand.

It shows your commitment.

(AVOID the eye glaze!)

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Site Branding : Hello!

Hello neighbors!

Acquaint, Activate, and hit the Beach!

 

Initial steps for activating the community to a new six-block development with 98,600 SF of retail, 656 new residential units and parking in South Boston.

SOUTH BOSTON, MA

Client: DJ Properties

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Wayfinding : Incubator

It was a rabbit warren.

 

Design, and coordination of a Wayfinding / Signage Package for the renovated historical building in Cambridge Ma.

 

Office building: 380,000 sf

Architect: Elkus-Manfredi

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Illustration : Architecture

A wee sampling of some of our Architecturally related renderings.

Always informative, never dull.

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Site Branding : Mixed Use Florida

An upscale lifestyle center in downtown West Palm Beach, Florida. 

 

Queue the palm trees; add a bit of Italian village charm…

 

Design and graphics:

Developer logo/materials

Supporting graphics

Communication graphics

Site graphics

Project graphics

Project theming

Wayfinding

 

 

 

 

 

 

 

Environmental graphics package was designed.

From the initial Developer logo and project graphics, project themeing, to the complete wayfinding program.

 

Retail, residential, hotel, office

77 acres, $550 million

 

 

Developer: The Palladium Co.

While with- Architect: Elkus-Manfredi

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EXPERIENTIAL : 3d Branding

It happens every year.

14K+ people attend.

A large-scale, ‘temporary’ (one week) event.

Nearly 1M square feet.

It happens every year.

10 months of planning.

2 months of craziness.

1 week of last minute stuff.

A TON of DD coffee.

Each year they LOVE it.

Successful.

It happens every year.

Enormous amounts of graphics are created.

(ALL keeping true to the brand)

Graphic design

Set design

Coordination of:

- Multiple vendors

- Multiple production facilities

- Multiple agencies

Experiential Designer: VDA Productions

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Illustration : Noir Tour

Blanch, and her personality were designed to lead the reader through an extensive, and complicated Design Guideline.

She highlighted…. and scolded, as she directed ‘the Tour’.

Blanch was not a push-over.

She also got her own magazine cover…

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Wayfinding : Airport Retail

It was an unexpected delay.

Mechanical?

Snow?

Snakes on the plane?

Where is the bar?

And, grab a couple of gifts for the family….

LAGUARDIA Marketplace

Architect: Elkus-Manfredi

Philadelphia Marketplace

Architect: Elkus-Manfredi

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Site Branding : Run Fast Retail

Developed for a new prototype store that was rolled out nationwide. Signage, environmental graphics, multi-media and special fixtures.

Architect: Elkus-Manfredi

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Site Branding : End of the Ride

The Ears give it away.

Asked to design retail interaction possibilities.

You came. You rode the ride.

Now get the T-shirt!

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Site Branding : Retail Roomies

Roommates.

How two personalities cohabitate in the same space?

One is into food, the other - pushes paper.

Oh boy!

Sometimes, you have to be an outsider to charm everybody to the table.

Sometimes, you’re are glad you're not married to them.

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Illustration : Shredding' Pow

Created for an American sportswear and footwear retailer, PILES of graphic illustrations created for a proto type-retail experience.

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Identity : a Plethora

A vast universe of Identities have been created.

Here.

Just a wee sample.

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Experiential : Concept Retail

Proposed in the height of the Times Square revitalization, this European media company wanted a presence in the heart of New York.

Make my senses vibrate.

“MUSIC and TIMES SQUARE”.

Architect: Elkus-Manfredi

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Wayfinding : Blinded with Science
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Illustration : Posters
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Wayfinding : Cape Cod
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Wayfinding : Southern Beaches
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Illustration : Flying Tomatoes
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Wayfinding : Where is my room?
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Identity : Design Guidelines
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Site Branding : Hello!
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Wayfinding : Incubator
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Illustration : Architecture
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Site Branding : Mixed Use Florida
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EXPERIENTIAL : 3d Branding
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Illustration : Noir Tour
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Wayfinding : Airport Retail
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Site Branding : Run Fast Retail
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Site Branding : End of the Ride
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Site Branding : Retail Roomies
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Illustration : Shredding' Pow
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Identity : a Plethora
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Experiential : Concept Retail

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